These different varieties can be sold in cans and/or bottles of varying sizes to meet your preferences.įun Fact: Twist-off caps on beers are rare to come by in China, so grab a bottle-opener before you end up slicing your hand thinking you just have a beer with an exceptionally tough seal.Ī can of Snow Beer can cost as little as 3 CNY, or 0.43 USD (at the time of writing) in most shops. The most popular varieties are Draft Beer and Brave the World. The beers here range from 2.5%-4.5% alcohol. Snow Beer boasts a wide variety of variations on the original Chinese beer brand. It might be hard to believe that the world’s best-selling beer is only widely available in one country, but this just puts into perspective the baffling size of China’s population and the sales power contained within it. The brand seems to see most of its popularity in the northern and northeastern regions of China, although it can be found virtually everywhere in the mainland. It’s likely that the beer can also be found in other nearby countries, but it has not garnered any sort of notoriety compared to that which exists in mainland China. However, there are some records of sales in Hong Kong and Singapore, where the brand has yet to gain its footing. Snow Beer is sold almost exclusively in China.
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This resulted in free advertising for Snow for many years upon the completion of its initial contract for the advertisement! Apparently, the advertisement was placed so high that even after Snow stopped paying for its presence, the city would not provide the funds required to remove it.
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These include Snow at number 1, Tsingtao at number 3, Harbin at number 7 and Yanjing at number 8 (according to 2017 results).įun Fact: There is a well-known story in Shenyang about a certain Snow advertisement that appeared on one of Shenyang’s landmarks, the TV Tower. Interestingly, 4 out of 10 of the world’s best selling beers come from China. Shenyang is located in China’s Dongbei (Mandarin: 东北 dong’bei, trans: northeast) region, less than 1.5 hours by train to the North Korean border.Īnd even though the brand’s main brewery is now based in Beijing, Snow Beer still seems to be more prevalent in Dongbei compared to other regions of China. It was first created in 1993 - and therefore shares a birthday with Koryo Tours!
The Chinese beer Snow Beer originally comes from a city called Shenyang in the province of Liaoning, China. over 100 million hectolitres annually.įun Fact: China’s baijiu also takes the reign it is the most-consumed spirit in the world!
The brand Snow Beer is owned by a state conglomerate called China Resources Enterprise, which has over 90 breweries across China, along with Heineken who also owns a 40% stake in the brand.Īccording to results from 2017, the production and sale of Snow Beer beat the runner-up (Budweiser) by over double the volume produced and sold – i.e. Snow Beer’s presence in nearly every shop, restaurant, and bar will make it easy to overlook as something unremarkable.īut Snow Beer is actually quite spectacular for one simple reason: it is the best selling beer in the world, and most consumed beer in the whole world. The most prevalent variety of the Chinese beers, Snow Beer is commonly referred to as 干啤 gan’pi ). It is officially the best selling beer in the world.Īnd you've almost definitely never heard of it, let alone seen it available for purchase.īut don't worry, you may not actually be missing out on too much. If you’re in mainland China, whether you’re looking for it or not, you will undoubtedly come across a brand of Chinese beer called Snow Beer (Mandarin: 雪花啤酒 xue’hua’pi’jiu.
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